–PHOTO CREDIT: FIFA
Being the international governing body of football, FIFA continues to do its best to inspire and build relationships across the globe.
And as the 2018 World Cup is quickly approaching, FIFA assured that the Mengniu Group will not miss the world’s popular sports event being an official sponsor for the biggest event in Russia.
According to FIFA, the branding of the Chinese dairy products manufacturer will appear on all key promotional platforms, such as FIFA’s digital channels, LED boards, and match tickets.
In addition, the Mengniu Group will serve as the official drinkable yoghurt and pre-packaged ice cream of the World Cup.
They were also listed as the competition’s official milk and powdered milk for Greater China. (Don’t forget to check 12BET for more Soccer Betting Tips)
In addition, the Mengniu Group is set to use its extensive sponsorship assets to provide an opportunity to its customers this summer after the agreement was made in the China National Convention Centre in the presence of Mengniu Group CEO Jeffrey Lu and FIFA Chief Commercial Officer Philippe Le Floc’h.
Le Floc’h said in a statement: “Mengniu is one of the biggest dairy producers in the world and is a strong brand in the Chinese market. Growing the game worldwide is one of our key priorities, and we now have another strong Official Sponsor in such an important region. Naturally, we will also benefit from the fact that Mengniu’s business appeals to children and youngsters, giving us the opportunity to engage with a new generation of football fans.” (Sign Up now for more updated sports news and events in 12BET Sportsbook)
Meanwhile, Lu, the chief executive of the Mengniu Group added: “Thanks to our sponsorship of the FIFA World Cup, we have an opportunity to reach an even bigger global market and, more importantly, to showcase the Chinese dairy industry to the whole world. This is not only a proud moment for Mengniu, but also for the Chinese dairy industry as a whole.”
Stay tuned for the forthcoming events, Predictions and Betting Odds as FIFA WORLD CUP in Russia comes to a close.
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